A few thoughts about the history and aesthetics of artists making model buildings, shops, art galleries and other architecture in response to Callum Preston’s Milk Bar 2017.
In tracing the art history genealogy of similar installations we could look back to the pop artist Claus Oldenburg’s 1961 Store. Store was a pop-up gallery in a lower east side Manhattan shop front where he sold roughly painted and moulded plaster versions of products from undergarments to cakes and pastries. Or more recently to Barry McGee (aka Twist), Todd James (aka REAS) and Stephen Powers (aka ESPO) bodega-inspired installation, Street Market 2000 that was exhibited at the 2001 Venice Biennale.
Looking at local examples a different aesthetic and intentions are apparent. In Ivan Durrant’s Butcher Shop (1977-1978) a butcher shop window display of dead animals that was on permanent exhibition next to the entrance to the NGV’s restaurant. Although the square, tiled front of the shop with a window and door wasn’t precisely detailed the window display was uncannily accurate and gross.
Callum Morton’s work Reception 2016, is a one to one replica of the reception foyer of Anna Schwartz Gallery on Flinders Lane was complete with an animatronic model of gallery director, Anna Schwartz. Entering the gallery and moving through the real foyer to the replica in the gallery was uncanny. It is similar in aesthetic and subject to Dan Moynihan’s Lost in Space 2013. Moynihan’s two-third scale replica of the outside and interior of Neon Parc gallery on Bourke Street built in the front gallery space at Gertrude Contemporary created a similar mood. Two-third scale is uncanny because although you can fit inside you know that you are too large to be comfortable. Like Morton, Moynihan’s work is about architecture and the uncanny feeling. There was no art in either model of the art galleries.
What Preston’s Milk Bar offers is comfortable nostalgia. It is not uncanny, the wooden versions of the familiar products are hand-painted and flat. Perhaps I should be considering it in relation to David Wadelton’s series of black and white photographs, Milk Bars of Melbourne 2010-2013 that documents the terminal decline of these shops.
All my examples are the work of male artists, this trend is even more obvious if you consider the male street artists, Goonhugs for example, making smaller models of shops and other buildings. I haven’t included the Hotham Street Ladies icing sugar models because their work was about interior decoration rather than architectural space or shops. At least the men are making models rather than groping models.